How Do You Use Your Whole Brain
By: Rich Douglas

Want to increase your creativity by 15%

Take your shoes off....

Imagine for a moment top executives with a major

fortune 500 company huddled around a board room table

brainstorming new ideas for products and services. Now

picture them with their shoes off and wearing comfortable

white tube socks.

You may think I pulling your leg but believe me this really

does happen. Studies revealed that people who wore the socks

generated 13% more ideas than those who kept their shoes on.

If the feet are comfortable the brain will be comfortable.

Another unorthodox but highly effective method of

brainstorming is through the use of lateral thinking. Adidas

for exampleused lateral creative thinking to generate ideas

for new basketball shoes from looking at new car designs. Generals Mills uses it to create new products as well.

Heres a sample of how it works. Lets take a paper clip as an

example. Everyone has to come up with as the many ways possible

that it can be used for. With paper clip in hand you look to other industries products services or whatever and converge with it. What this does is it makes you look at something from a completely different perspective.

Youll get some crazy and ridiculous uses with this exercise but youll also may get that one amazing idea or application that sets you in motion. This is how innovation is born. Its a succession of thoughts and ideas that guide us to the end result.

It could be a new product or a completely new market for an existing product.

Interesting facts about the human brain

Weighs about 3 pounds

It uses 20% of our energy

It has a trillion cells

Its cells are capable of connecting with a hundred thousand

other cells

It contains 100 billion neurons

There are more possible interconnections between these

neurons than there are atoms in the universe

All the worlds telephone connections would have to be

recreated

1349 times to equal the total number of possible

brain connections

It can record a thousand new bits of information every

second of our lives

While these are amazing facts about the brain they pale in

comparison to the most alarming fact:

WE USE LESS THAN 10% OF OUR BRAINS CAPACITY!

MANY OF US USE JUST 1% OR LESS!

How do you Use Your Whole Brain

While at a seminar recently I was intrigued by a brain

power game that identifies and categorizes individuals based

on selecting cards that best describe their strengths and

personality traits. Each card is color coded and divided into 4

quadrants of the brain.

Blue = Investigator (mathematical technical analytical

logical)

Yellow = Creator (creative conceptual synthesize holistic

artistic)

Green = Evaluator (planner controlled detail oriented)

Red = Activator. (action oriented talkative musical

emotional interpersonal)

The exercise serves several valuable purposes.

It identifies which areas of the brain your strengths are

It lets you see where your deficiencies or weaknesses are

It identifies where you should seek outside help

Once your selections have defined your color quadrant a colored

dot was applied to your name badge. This lets you and

everyone know where your strengths are. So for someone like

me whos technically challenged I would be seeking out those

individuals that have a green dot on their badge for help.

How do you use your whole brain Find people who are

strong in the areas where you display weakness. Enlist their

help in those areas. Delegate those tasks and activities that

suit their strength.

Rich Douglas is a self improvement newsletter columnist

and the creator of an amazing software program that will

recondition your mind to positively impact over 31 key

areas in your life. His simple as pie approach means it

works unobtrusively while youre in front of your computer

working surfing typing or playing a game.

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